Je vous ai sélectionné 5 articles de ma revue de presse de la semaine dernière, tous en anglais, pour en apprendre toujours plus sur le social média, son ROI, Facebook, Twitter, Pinterest.
9 Social Media Marketing Tips From the Pros
- #1: Draw Attention to Your Custom Tabs in the New Facebook Timelines
- #2: Add the LinkedIn Company Follow Button to Your Site
- #3: Use Bufferapp to Manage Your Social Media Marketing
- #4: Get YouTube Subscribers Just by Asking
- #5: Create a Facebook Plan You Can Stick With
- #6: Be Consistent
- #7: Prepare Now for Tough ROI Questions
- #8: Focus on Dollars (euros for European)
- #9: Fix the Appearance of Your Links on Facebook
7 Steps to Gain More Fans and Followers Organically
- #1: Announce
- #2: Add social media icons
- #3: Alert
- #4: Assess
- #5: Analyze
- #6: Ask
- #7 : Appreciate
10 ways to make your website more social
- #1: Determine your social objectives
- #2: Choose your social networks wisely
- #3: Create sharable content
- #4: Remove the hassle of sharing
- #5: Use social calls to action
- #6: Keep your theme and aesthetic similar across digital presences
- #7: Remain Flexible
- #8: Incentivize sharing
- #9: Start and continue a conversation on your site
- #10: Be social by design
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The Copyright Question: How to Protect Yourself on Pinterest
- No, Pinterest Doesn’t Own What You Post
- Yes, Pinterest Has Broad Rights to What you Post
- No, You Can’t Just Post Other People’s Stuff
- Yes, You Can Deal with the Risks
Everything You Need to Measure Twitter Marketing ROI
- Use an Analytics Tool
- Set Up Tracking Tokens for Different Sources
- Use the Right Metrics
- Further Qualify Leads
- Check Other Engagement Metrics
- Be Smart About Twitter Measurement