1 – Social media 101
Getting started with social media strategy
You’re the social media marketing team
2 – Choosing platforms
Which social media sites should I target
3 – Setting up accounts
Page Facebook
Twitter
LinkedIn
Google+
4 – Goals & objectives
Social media planning
25 Smart social media objectives
5 – Setting targets
What does social media success look like?
Calculate how much should you pay for a Facebook Like
6 – Social media policy
How to write a social media policy
How to develop a policy
Online database policies
7 – Social strategies
How to never run out of social media content
6 effective strategies
8 – Content strategies
The content marketer’s guide to web content
Using Google docs to generate hot content strategies
Content curation in 13 minutes a day
9 – Monitoring et analytics
Small business guide to metrics and tools
4 keys : conversation, amplification, applause, economic Value
10 – Building a team
How to build a team
Everyone should hire ‘social media experts’
11 – Processes
Process: a pragmatic approach
14 best practices for long-term social media success
Secret for standout success
12 – Social media mishaps
Managing online reputation when disaster strikes
Twitter won’t make you suck less
Customer relations fiascos
13 – Perfecting campaigns
9 companies doing social media right and why
Best time of day/week social media marketing
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