Une très bonne synthèse des 10 tendances fortes en social media avec des cas pratiques en illustration.
From destination social to dispersed social: 10 trends in social media
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1. The rise of the social algorithm.
2. (Social) Selling is everywhere.
3. From group discounts to group dynamics.
4. The evolution of location.
5. The rise of social business.
6. The consumer as curator.
7. Rewarding social sharing.
8. Convergence and blurred boundaries.
9. Cross device consumption.
10. HTML 5 and the rise of web apps.
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